a non-specific article about the Tryathlon on the 1-kg pack."BEST BEFORE "), with no cards and only brief mentions of the All Blacks in two panes but half of the back face devoted to: The left-hand panels had largely different groups of five All Blacks saying how they eat their Weet-Bix.īy the end of September, supermarkets were displaying more generic packs (e.g. " box in different positions, one on the left, one on the right, and cartoons of three different All Blacks. The front panel had the "10,000+ INSTANT WIN PRIZES TO BE WON. There were at least two different pack designs, featuring groups of All Blacks. The cardboard seemed to be thinner, like the Australian packs. packs best before ""), the Tryathlon's prominence was greatly reduced as the new online Bix game was boldly promoted on front and back panels.īy around March 2014, all mention of the Tryathlon had disappeared, as an end panel promoted the new "Weet-Bix Bites": " TRY Ne W!" followed by a picture of the Bites pack.Īround July 2014, with the BIX promotion ended on 20 July, packs reverted to the All Blacks theme with a new set of cards and a promotion running from 1 July to 30 October. This time, no codes on the boxtops and no sign of non-athletic contests. In the middle part of 2011, lasting till about October, packs featured the All Blacks (who eventually won the Rugby World Cup again) and contained appropriate cards.Īfter a brief spell of old standard packaging after the rugby finished, a new design referred to the 20th anniversary TRYathlon series, carried notice of a car-winning promotion running from 9.00 am 14 November 2011 to 5.00 pm 4 April 2012 (with entries "accepted via internet only"), and had unique 8-character codes once again stamped inside a top flap (the one you "lift gently" to open after you "slip thumbs under tab").Īround October 2013, packs started promoting the 2013/2014 TRYathlon. In recent years, typically there are several months in the middle of each year when the All Blacks feature, while much of the rest of the year has a pack that refers to the upcoming series of the " Weet-Bix Kids TRYathlon". A much smaller pack, marked "30g", contains two bix and is suitable for offering in a B&B or hospital despite measuring only 105mm x 74mm x 40mm, it displays, rather small, nearly all of the information found on the 750-g pack.īox designs have changed over the years. A 1.2-kg pack with 72 bix appeared around May 2015. Very recently some Black Ferns featured too - not before time!įor decades, Weet-Bix has come in a number of sizes, including 1-kg (66 bix), 750-g (48 bix), and a smaller one. In recent years, some packs of Weet-Bix have contained cards with pictures of All Blacks, arranged as game cards. and was the inspiration of Weetabix in the UK. Weet-Bix was developed by Bennison Osborne in Sydney, Australia in the mid-1920s. Made by the Sanitarium Health Food Company, it is 97% wholegrain wheat and is "the official breakfast of the All Blacks". 8 cm × 4 cm x 1.7 cm) rectangular biscuits. It comes in the form of palm-sized (approx. Weet-Bix TM is a popular whole grain wheat breakfast cereal in New Zealand and Australia.
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